While the Al-Ahsa Municipality, represented by the Digital Transformation Agency "General Administration of Customer Service and Customer Experience", provided service to 3931 customers during the third quarter of the current year 2024, the municipality celebrated on Tuesday, October 1, in the presence of the mayor, Eng. Issam bin Abdul Latif Al-Mulla, the World Customer Experience Day by holding a number of interactive activities for customers and municipality employees, coinciding with this annual event that the world celebrates on the first Tuesday of October of each year. The celebration of this day aims to emphasize the importance of customer experience and raise awareness of what contributes to improving it in various sectors. Al-Ahsa Municipality seeks to enhance the concept of customer experience among its employees, and adopt experiences centered around the customer, as the customer experience strategy was launched and approved as an action plan to lead activities and resources towards improving the customer experience, and contribute to determining customer expectations in line with the municipality's goals, in addition to the fact that the strategy includes several goals and steps followed to raise the quality and efficiency of services provided to improve the customer experience in all its aspects. Al-Ahsa Mayor, Eng. Essam Al-Mulla, stressed that the Secretariat is continuing to enhance its efforts aimed at the continuous development of its municipal services provided to customers, in order to enhance digital transformation and achieve the strategic goals of the Ministry of Municipalities and Housing in the municipal and housing sectors according to a sustainable digital system that aims to reach pioneering services for smart and innovative digital cities that provide quality of life for customers, noting that the Secretariat's steps are continuing to launch more digital services within the framework of the development plans it is adopting in the path of finding digital applications and systems that achieve the highest benefit from interactive technical channels and means, leading to enhancing the efficiency and reliability of digital work and improving the customer experience in the municipal sector.